By Bruce Trachtenberg, Executive Director, The Communications Network and Michael Hamill Remaley, Vice President of Communications & Public Policy, Philanthropy New York
(This post originally appeared on PhilanTopic, the Philanthropy News Digest blog, on January 6, 2012 and is reprinted with permission.)
These days, everyone is a communicator. After all, how hard is it to send a tweet, post to a blog, or even shoot and upload a video?
Many people in charge of foundation and nonprofit communications have taken advantage of this trend by encouraging others in their organizations to develop and share content through online social networks.
Indeed, as they increasingly see that their messaging can be amplified by many voices, both on staff and off, one can imagine foundations asking: Do we still need professional communicators on staff? Why can’t we all just say what we have to say? In a world of decentralized distribution of news and ideas, do we even need a communications department? Continue reading…
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