In the early days following a disaster, philanthropists naturally want to take action. With communities broken and people suffering, the call to give is compelling. If ever philanthropy should step up to help, many donors believe, it is in such times of dire and unexpected need.
Experienced donors often take pains to respond thoughtfully as well as quickly in crisis situations. Crisis philanthropy is no different than any other kind of giving. Donors benefit by gaining clarity about their values and motivations, their goals, their strategy, the ability to define and measure success and by thinking proactively about where they can find allies and partners.
The key to crisis giving is process, not panic. To this end, we offer a few thoughts to consider — a way for you to leverage the best practices developed by other philanthropists over the years.