Archive for July 26th, 2012

Try it, You’ll Like It: The Promise of Digital Media

By David Morse, Senior Fellow, Encore.org

One of the best things that can happen when you participate in an interesting panel is that you learn new things from your colleagues, or have nascent ideas tweaked, tested and maybe even reinforced. In other words, you just don’t impart, but learn. That’s what happened to me recently when I joined with a group of colleagues, convened by Philanthropy New York and led by Edith Asibey of The Atlantic Philanthropies, to talk about how foundations can do better—“discover the promises and avoid the perils”—in using digital media in their advocacy efforts.

I think it’s fair to say that, for the most part, foundations have been generally “behind the curve” in their engagement and comfort level with social media and have been slow adopters of social media tools and strategies. Why that’s the case—and there are lots of reasons why that are endemic to the culture of foundations—is less important than knowing how and why social media are essential elements of a foundation’s advocacy strategy.
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